Apple wants to show Ads based on your Bank Account Balance
The United States Patent and Trademark Office (USPTO) has awarded Apple the patent on a new targeted advertisement technology, allowing them to show you ads based on how much money you have in your bank account. According to the patent, Apple’s new invention is designed “to analyze the user’s available credit in order to assess the likelihood of a user being able to purchase advertised goods and/or services. An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.” This new development appears to be a reversal of policy, as Apple has been a fierce advocate against data collection for targeting ads at its users, and has been vocal against Google's targeted advertisements for many years.
Read more on Gizmodo...IBM's Watson can now identify the Attitude in your Wiriting
Now taking a break from winning on Jeopardy and treating cancer, Watson is now analyzing our writing. The supercomputer is being trained to judge the tone in people's messages and can provide feedback on how to improve it. By sifting through phrases and words, Watson can assocate each one with a particular social tone, such as cheerful, negative, or angry and will then use that data to decide on the overall emotion conveyed in the message, suggesting replacement words or phrases to coincide with the desired tone.
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Windows 10 begins to kill off Installation DVDs
The newest release of Microisoft Windows will bring many new changes, inlcuding the shift from DVDs to USB drives to install the operating system. For decades, Windows has always been distributed via a disc for consumers, either via CD-ROM or DVD, however, Windows 10 will be the first operating system from Microsoft to ship via both DVDs and USB drives. With fewer computers featuring DVD drives and the decline of dics as storage media, the transition to cheaper, more robust USB drives was expected eventually. Windows 10 USB drives will come with the same $120 price tag as its DVD counterparts and will be available in early to mid August.
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Google Self-Driving Car involved in Collision causing Injuries
For the first time, one of Google's self-driving Lexus SUVs was involved in a collision causing minor injuries. In one of only 14 accidents in 6 years, the SUV was rear-ended on July 1st, causing minor injruies to three Google employees. Under California law, there must be an individual in the drivers seat of a self-driving car on public roads to take control in an emergency, and in this case, there were also two other individuals with laptops collecting data. All three complained of minor whiplash and were cleared to return to work after being checked at a local hospital. The driver of the other vehical also complained of neck and back pain. After traveling over 1.9 million miles on public roads, the self-driving cars have never caused any of the collisions they were involved in, the only exception being when one of the vehicles was being controlled by the driver.
Read more on CBC.ca...
For the first time, one of Google's self-driving Lexus SUVs was involved in a collision causing minor injuries. In one of only 14 accidents in 6 years, the SUV was rear-ended on July 1st, causing minor injruies to three Google employees. Under California law, there must be an individual in the drivers seat of a self-driving car on public roads to take control in an emergency, and in this case, there were also two other individuals with laptops collecting data. All three complained of minor whiplash and were cleared to return to work after being checked at a local hospital. The driver of the other vehical also complained of neck and back pain. After traveling over 1.9 million miles on public roads, the self-driving cars have never caused any of the collisions they were involved in, the only exception being when one of the vehicles was being controlled by the driver.
Read more on CBC.ca...
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