Logitech rebrands as Logi
Logitech, the popular manufacturer of computer accessories inlcuding keyboard, mice, webcams and headphones, has announced a massive shift in the company's brand image. It will be dropping the "tech" from it's name and will now be known simply as Logi. The reason for the name change, as stated by Logitech’s VP of brand development Charlotte Johs, is now that tech is everywhere and deeply integrated into our daily lives, there's no longer a need to emphasize that they are a technology company in the brand's name, it's simply implied by their products. The name "Logitech" won't completely go away however, as it will be used as the company's official name for licensing and business transactions and will continue to be used for legacy products such as mice, keyboard and speakers, with a revamped logo to match their new image.
Read more on Gizmodo...
Showtime now available - sans Cable Subscription
Following in the footsteps of other popular networks like HBO, Showtime is allowing its customers to purchase an a-la-carte, online subscription to its network. For $11/month, subscribers can watch Showtime programs on demand with their web browser, Apple TV, iPhone, iPad, iPod Touch, Roku, via Hulu Plus, or via Sony's Playstation Vue. Additionally Hulu Plus subcribers will receive a $2 discount, bringing the price down to $9/month.
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Microsoft Announces Major Job Cuts
Microsoft has announced 7800 job cuts and a write off of it's $7.6 billion aquision of Nokia. In an email to employees, Microsoft CEO Satya Nadella announced a "fundamental restructuring" of it's phone business, which includes layoffs around the globe in order to lessen the blow of its aquisition of Nokia, which has failed to meet expectations. With major issues now plaguing the world's third-most popular smartphone brand, the future of Windows 10 on mobile devices could be in jeopardy.
Read more on NYTimes.com...
Smart Dashboards raising safety concerns
The popularity of Smart Cars are on the rise, and auto makers are more than happy to meet the demand. With features like built-in GPS Navigation, Music Players, Hands-Free Bluetooth calling, and voice commands, they are now more akin to smartphones than traditional car dashboards. However, these new feautres are raising distracted driving concerns from lawmakers. Although car manufacturers and software partners, including Apple and Google, insist that these features are meant to keep drivers' eyes on the road rather than their smartphones, authorities argue that these new screens just replace one distraction with another.
Read more on NBCNews...
The popularity of Smart Cars are on the rise, and auto makers are more than happy to meet the demand. With features like built-in GPS Navigation, Music Players, Hands-Free Bluetooth calling, and voice commands, they are now more akin to smartphones than traditional car dashboards. However, these new feautres are raising distracted driving concerns from lawmakers. Although car manufacturers and software partners, including Apple and Google, insist that these features are meant to keep drivers' eyes on the road rather than their smartphones, authorities argue that these new screens just replace one distraction with another.
Read more on NBCNews...
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